Retail

US Bank
Experience Branch

While contracted by SLD, our team provided digital strategy and experience design for US Bank. As part of new branch design U.S. Bank wanted to deliver digital experiences to help elevate the brand, educate consumers on mobile and online banking, provide financial advise, and humanize the branch. The engagement began with a complete digital experience strategy to determine the role of digital, the optimal zones for technology, a complete content strategy and technology recommendations to steer the digital and in-branch digital content.