Financial
Thomson Reuters
While working with SJC our team helped deliver engaging experiences for Thomson Reuters globally. Thomson Reuters is the world's leading source of news and information. They combine industry expertise and innovative technology to deliver critical information to today's leading decision makers. They provide financial as well as headline news through Reuters.com, video, mobile, and interactive television platforms. Reuters is continuously looking for digital distribution beyond mainstream and social media. My creative and digital experience teams and I partnered with Thomson Reuters over a 6 year relationship to help them solidify themselves as a global leader in delivering intelligent information.
Project Info
Category:
Financial
Locations:
Global
Brand:
Thomson Reuters
Partner:
SJC
As part of a 6 year relationship working together with Thomson Reuters we were first engaged to help launch the brand merger of Thomson and Reuters. An interstitial brand content spot was created around the theme of patterns. Patterns in everything we se, in everything we do and everywhere we look. These patterns inspired by nature and beauty and movement became the essence for the way information would be displayed and designed across many digital experiences.
In order to help them further connect with their audience, our team helped deliver a digital signage news network called Enhanced Infopoint. It is a realtime data driven digital experience that displays news, stock information, financial reports, entertainment segments, weather, forecasts, and more in a fluid canvas on spectacular massive displays all around the globe in the worlds major financial institutions and major stock exchange locations.This digital signage network was deployed in over 125 countries in 26 different languages. It included a beautiful flagship lobby experience at Times Square featuring a massive curved LED display that wrapped the entire lobby constructed behind smoked glass.
