Food & Beverage

M&M Food Market

While contracted by SLD, our team provided experience strategy, UX design, and development for M&M Food Market's website. SLD led the brand transformation of the entire consumer experience re-shaping the identity, retail environment, product packaging, and omni-channel communications. M&M Food Market is the largest specialty frozen food store chain in Canada. To continue to remain relevant in the marketplace and attract a new generation of customers, M&M embarked on a truly transformational change and reimagined its brand from the ground up. To reinvent the brand’s perception as being more than just a meat shop, every consumer touch-point was redesigned.