Financial
CZ BANK
While contracted by SLD our team provided digital strategy, experience design, content creation, and even pioneered research methods through the blending of AR/VR and Neuroscience to validate design. As part of a new flagship branch design for China Zheshang Bank. Headquartered in Hangzhou, China, China Zheshang Bank has a network of 300 branches in major Chinese cities across the country. SLD in partnership with MetaThink developed a new experience branch concept that leveraged new brand positioning, corporate identity and integrated digital technology. Our team helped to deliver a branch of the future with fully integrated digital as a key part of the design.
Project Info -
Partners:
SLD
Metathink
Brand:
CZ Bank
Location:
Across China
Services:
Experience Strategy
AR/VR + Neuroscience
Content Creation
Interactive Experiences
3D Animation
Our team pioneered the first of it’s kind pairing of Augmented Reality, Virtual Reality and Neuroscience in order to help steer the design of the space and shape the digital strategy and experience. We where able to study and determine how people emotionally felt about the design and environment. This proved vital in helping to pull meaningful research data.
The new branch designs include several innovative experiences such as a digital queuing system, internet-enabled tablets that customers can use while they wait, an electronic learning zone with a curved digital screen to answer questions and educate customers on CZ Bank’s wide range of services, and an innovative virtual reality zone where customers can experience a virtual banking concierge or relax in a beautiful park setting.
Our team has also helped CZ Bank design effective digital signage content templates to optimize it’s speed to market. We also consulted on sourcing the best digital signage content management system for managing the in-branch network more efficiently. We helped design master HTML5 based templates allowing more efficient and localized content creation and updates.
