Retail
Nu Skin
While contracted by SLD, our team provided experience strategy and design for Nu Skin retail experience centres intended to roll out across China. Nu Skin is a multi-billion dollar global brand. We identified what the role of digital technology would be to compliment the design of the space and user journey. We developed several iterations of concepts that explored science centre inspired journeys paired with community hubs & event spaces.
Project Info
Partners:
SLD
Omnivex
Brand:
Nu Skin
Location:
China
Services:
Experience Strategy
Innovation Consultation
Content Creation
The experience begins by integrating with the visitor’s mobile device allowing them to check in and begin a connected journey as they navigate through the experience centre. As part of this process we had to extensively research and understand WeChat the complete social, messaging, browsing, payment app in China. The goal was to allow visitors to connect with the digital experiences, shop the store and send themselves information continuing the conversation post visit.
Integration to existing digital apps made dynamic pulls of information allowing for a personalized & seamless journey. Digital signage, mobile & interactive experiences allowed technology to serve as a vehicle to help customers navigate the experience store. The goal was to immerse customers through storytelling & larger than life digital experiences, provide detailed product information, and host events, and communicate the brand’s mission to help customers “Discover the best you.”