Financial
TD Bank
Over the course of a 15+ year relationship with TD Bank, across 3 agencies, our team has provided Digital Experience, and Content Strategy, Creative Design, Development and Implementation for TD Bank’s in-branch digital network. Throughout the relationship we participated in agency and client briefings, transformed business objectives to campaign concepts and presentations, through to designing and delivering engaging digital experiences.
Project Info
Partners:
SLD
SJC
Stratacache
Gav AV
Brand:
TD Bank
Locations:
Canada
USA
Services:
Experience Strategy
Content Creation
Interactive Experiences
RFP Consultation
Our team began over 15 years ago while working with SJC, helping TD develop an in-branch digital experience and content strategy to help them move towards an eventual paperless strategy. We made recommendations on the role of digital within the physical branch and helped develop a concise content strategy, that has been updated and refined over the years. Our team helped define and establish brand standards for digital content that have been followed by many agency partners over the years.
The content has been strategically defined by zone in branch, and a deep understanding of TD’s evolving customer base that visit the physical branches. The content is a mixture of banking products, service messages, community involvement and social programs intended to educate, entertain and promote loyalty as well as help increase conversion of non-TD customers. The design and techniques have evolved over the years.
Our team has also helped TD over the years to modernize the digital network and optimize it’s speed to market. Our team has helped TD as extended members of steering committees, and consultants brought on to help create and validate RFI and RFP initiatives. We have helped to research, source, and secure new digital signage hardware, software, and integration partners. We have even helped TD architect and design a custom content management system for managing the in-branch network more efficiently. We have helped design and deliver HTML5 based templates allowing more efficient and localized content creation and update.
